The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten
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The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten
Spencer X. Smith and D.P. Knudten, the co-authors of "ROTOMA—The ROI of Social Media 'Top of Mind,'" bring the concepts of the book alive with a focused, friendly discussion on the many ways social media can build your personal and professional brands.
Recent Episodes
41 episodes
#039: "Hallelujah! It's finally paying off."—Think you're 100% unique?
#039: "Hallelujah! It's finally paying off."—Think you're 100% unique?
Spencer and D.P. end the podcast's first season with a call to get out th...
#38: "Almost Pavlovian...You ring that bell and they start salivating."—Perfect Practice.
#38: "Almost Pavlovian...You ring that bell and they start salivating."—Perfect Practice.
Spencer and D.P. talk about how Vince Lombardi's admon...
#037: "What can I say, women love me."—A picture worth a thousand fears.
Episode #037: "What can I say, women love me."—A picture worth a thousand fears.
Spencer and D.P. take a look at Brian Solis's Conversation Pris...
#036: "We could do a lot of that creepy Facebook ad stuff."—The #1 social media strategy.
Episode #036: "We could do a lot of that creepy Facebook ad stuff."—The #1 social media strategy.
Spencer and D.P. look at how making others loo...
#035: "I'm grabbin' popcorn 'cause I'm watchin' this video for sure."—Sharing, not shilling.
#035: "I'm grabbin' popcorn 'cause I'm watchin' this video for sure."—Sharing, not shilling.
D.P. flies solo with a Down Under flair as he talks...
#034: "The guy was drinking whiskey."—Hot Take or Cold consideration?
#034: "The guy was drinking whiskey."—Hot Take or Cold consideration?
Spencer and D.P. discuss the difference between a 'hot take' and 'cold con...
#033: "If a tree falls in the woods...you certainly can't comment on it."—A Week in the Life on LinkedIn
#033: "If a tree falls in the woods...you certainly can't comment on it."—A Week in the Life on LinkedIn
D.P. looks back at his last week on Lin...
#032: "You are dead to me, sir. Dead to me!"—Starting your own ROTOMA cover band.
#032: "You are dead to me, sir. Dead to me!"—Starting your own ROTOMA cover band.
Spencer and D.P. probe Spencer's short-hair metal band days, a...
#031: "Don't come to a LinkedIn party wearing your Twitter flip flops."—The most powerful social media tool?
#031: "Don't come to a LinkedIn party wearing your Twitter flip flops."—The most powerful ROTOMA tool?
Spencer and D.P. Q&A their way re: the po...
#030: "If you're a grumpy pain in the butt, you can be a grumpy pain in the butt."—WWWDD. What would Walt Disney do?
#030: "If you're a grumpy pain in the butt, you can be a grumpy pain in the butt."—WWWDD. What would Walt Disney do?
Spencer and D.P. talk about...
#029: "Oooh, hole driller you would be."—Know your REAL product.
#029: ""—"Umm, hole driller you would be."—Know your REAL product.
Spencer and D.P. drill down into what it takes to know your REAL product, not...
#028: "He's plumbing my back catalog. And what am I doing?"—Back Catalog to the Future.
#028: "He's plumbing my back catalog. And what am I doing?"—Back Catalog to the Future.
Spencer and D.P. discuss the massive value to be mined f...
#027: "This will not surprise anyone. I went long."—The secret to great customer reviews.
#027: "This will not surprise anyone. I went long."—The secret to great customer reviews.
Spencer and D.P. discuss solid techniques for getting...
#026: "If you had 'disambiguate' on your card, take a shot of tequila."—In Praise of Parameters
#026: "If you had disambiguate on your card, take a shot of tequila."—In Praise of Parameters
Spencer and D.P. talk about parameters, and how th...
#025: "I'm like a first-time driver of a manual transmission car."—Success on Social isn't mathematical, it's biological.
#025: "I'm like a first-time driver of a manual transmission car."—Success on Social isn't mathematical, it's biological.
Spencer and D.P. make...
#024: "The driest cheese sandwich in the deli"—Ask Simple Questions. Share Smart Answers.
#024: "The driest cheese sandwich in the deli"—Ask Simple Questions. Share Smart Answers.
Spencer and D.P. talk sandwiches, cupcakes and 401k so...
#023: "I can say that I'm a female Romanian gymnast."—Killer Cereal
#023: "I can say that I'm a female Romanian gymnast."—Killer Cereal
Spencer and D.P. talk about the need for quality content, D.P. reveals a dee...
#022: "Is this me being stupid? Don't answer that question."—World Class ROTOMA, a Master Class.
#022: "Is this me being stupid? Don't answer that question."—World Class ROTOMA, a Master Class.
Spencer and D.P. discuss the way infant photogr...
#021: "Shoot for square. I hate to say it, but shoot for square."—Unproduction Values.
#021: "Shoot for square. I hate to say it, but shoot for square."—Unproduction Values.
Spencer and D.P. discuss how the social media has changed...
#020: "You can't be a thought leader if you don't lead by showing your thoughts."—The 3 Ps—PING, PROMOTE, or PROFFER.
#020: "You can't be a thought leader if you don't lead by showing your thoughts."—The 3 Ps—PING, PROMOTE, or PROFFER.
Spencer and D.P. discuss a...
#019: "My middle daughter was embarrassed and mad..."—Making Your Customers Look Great
#019: "My middle daughter was embarrassed and mad..."—Making Your Customers Look Great. (page 123)
Spencer and D.P. take a look at one of the mo...
#SMMW18 Special "Ooooo, different you would be."—A look at Social Media Marketing World 2018
SMMW18 Special "Ooooo, different you would be."—A look at Social Media Marketing World ' 18
Spencer and D.P. discuss the nexus between ROTOMA an...
#018: "Damn you, Spencer!"—Ephemeral vs. Evergreen
#018: "Damn you, Spencer!"—Ephemeral vs. Evergreen (page 127)
Spencer and D.P. define the differences between social media that is ephemeral (te...
#017: "Programmed, scheduled, blah blah."—Success on Social is biological, not mathematical.
#017: "Programmed, scheduled, blah blah."—Success on Social is biological, not mathematical. (page 19)
Spencer and D.P. discuss the finer points...
#016: "Type in 'lathe'—L A T H E"—LinkedIn without the FreakedOut
Episode #016: "Type in 'lathe'—L A T H E"—LinkedIn without the FreakedOut (page 83)
In this episode, Spencer and D.P. look into LinkedIn as a 'm...
#015: "I don't know the gestation period of fruit flies."—FAQ You
Episode #015: "I don't know the gestation period of fruit flies."—FAQ You (page 135)
Spencer and D.P. discuss the finer points of using FAQ-styl...
#014: "Ogg told Mogg about the Mammoth hunt."—Making Conferences Count
#014: "Ogg told Mogg about the Mammoth hunt"—Making Conferences Count (page 183)
Spencer and D.P. share ideas on how to make the most of any con...
#013: "What does that even mean, Yoda?"—Master the ABCs, not the APPs
#013: "What does that even mean, Yoda?"—Master the ABCs, not the APPs (page 179)
Spencer and D.P. consider the need to master first principle sk...
#012: "Get 'em to the lip, and give 'em a tip."—The #1 Social Media Metric
Episode #012: "Get 'em to the lip, and give 'em a tip."—The #1 Social Media Metric (page 13)
Spencer and D.P. discuss the central idea of the bo...
#011: "For me, it's golf. Let's not talk about golf."
Episode #011: "For me, it's golf. Let's not talk about golf."—You 'check in.' they 'check out.' (page 175)
Spencer and D.P. explore the idea tha...
#010 "Wha? How'd this happen? ...Spencer X. Smith."
Episode #010 "Wha? How'd this happen? ...Spencer X. Smith."—Protect your Power Cycle (page 161).
Spencer and D.P. discuss the need to define and...
#009: "What's your Civil War button?"
Episode #009: "What's your Civil War button?"—Personal Branding Phobia (page 55)
Spencer and D.P. talk wax on re: the fear of personal branding—...
#008: "I'm on #15 and my third Sapporo."
Episode #008: "I'm on #15 and my third Sapporo."—Serve Sushi, not Clickbait (page 131)
Spencer and D.P. drill down into the idea that it's far b...
#007: "No man is an island? Yeah, you are."
Episode #007: "No man is an island? Yeah, you are."—Free Like—the incredible power of a simple 'thumbs up" (page 145)
Spencer and D.P. discuss t...
#006 “Is that why they’re always featuring cheese in mine?”
Episode #006 "Is that why they're always featuring cheese in mine?"—Wisdom in Bulk: 3 Lessons from Costco (page 113)
Spencer and D.P. go to scho...
#005 “What kind of idiot are you, Spencer?"
Episode #005 "What kind of idiot are you, Spencer?"—A look into 'What's Your Flagship?' (page 77)
Spencer and D.P. take a look at what it means...
#004 “Go to page 155 in your hymnals…”
Episode #004 "Go to page 155 in your hymnals…"—A deep dive into your 'Personal Branding Power Hour' (page 155)
Spencer and D.P. take a detailed...
#003 “Who’s eating elephants out there?“
Episode #003 "Who's eating elephants out there?"—'LinkedIn means Business.'" (page 73)
Spencer and D.P. go deep on what Spencer calls "the bigge...
#002 "You don't get if you don't ask."
Episode #002: "You don't get if you don't ask."—The social power of naïvete.
Spencer and D.P. discuss the incredible power of not knowing, but a...
#001 “OMG, You’re just like the book!”
Episode #001 "OMG, You're just like the book!"—Introducing ROTOMA, the ROI of Social Media 'Top of Mind'
Spencer and D.P. introduce listeners to...