Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations
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Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations
Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing prog...
Recent Episodes
201 episodes
DP 200: 200 Ways You Are Driving Participation
After five years and 200 episodes, Beth has certainly learned a thing or two (or 200) about participation, such as where it comes from and what it rea...
DP 199: Discovering the New Power
In today's world of connectedness and social media, movements can take off in the blink of an eye. But, as the guest of this session Jeremy Heimans po...
DP 198: Developing Strategy Doesn't Have to Take a Year
Sarah Olivieri joins this session to talk all about strategy. How do you create a strategy everyone is on board with and can follow? And, more...
DP 197: Little Wins: Tackling Experimentation One Step at a Time
When it comes to innovation and experimentation, ideas are only half of the challenge. Donna Kastner, founder of Retirepreneur, joins this week's sess...
DP 196: One Creative Campaign, Hundreds of Hyper-Local Storytelling Opportunities
Jeremiah Lane knows the power of putting a face to the name of an organization. After attending a conference, he came back to the Children's Hospital...
DP 195: Finding Great Sources for Content Inside your Team
As many organizations can relate, Julia Toepfer knows that it can be hard to generate the amount of content needed to tell your story when you have a...
DP 194: Turning Event Givers into Organization Donors
Say you have a great event that brings in big numbers of participants and donations to your organization. What should you do when the event is over to...
DP 193: Detox your Database for Better Conversion
Segmenting your messaging isn't a new concept—but there are new ways to do it without relying on just demographics. To Amanda Parsons, Associations Co...
DP 192: Digivols: The Next Level for Social Media Ambassadors
Even for an organization as big as the Red Cross, having a team of volunteers with a wide set of skills can make a huge difference — especially today...
DP 191: How to Create a Killer Email List
What's the secret to creating a killer email list? Believe it or not: The unsubscribe button. Gregg Banse, Director of Marketing and Business Developm...
DP 190: A New View on Content: Pillar Pages and Topic Clusters
What does content mean today? Jackie Lalley, co-founder of Yodelpop, joins this session to talk all things digital communications and content marketin...
DP 189: Bringing Humor to Your Communications and Community
Janni Snider can always find something humorous in a situation. It's this sense of humor she brings to her role as Director of Creative Strategy for t...
DP 188: Move over Millennials: Here Comes Gen Z
There's been a lot of focus on millennials—whether it's about avocado toast or how best to attract them to the work your nonprofit does. But there's a...
DP 187: Re-Branding is Really About Change Management
Re-branding is a term that comes up a lot—but what does it really mean? Amanda Willard joins this session to share her experience with re-branding at...
DP 186: Sparking Participation in a Brand New Audience
The face of fishing and other outdoor water sports has long been typically associated with that of a man. Rachel Piacenza and Kendra Lee from the Recr...
DP 185: Data Visualization: Finding the Story in the Numbers
Amelia Kohm, founder of Data Viz for Nonprofits, joins this session to dig into data and visualization. How does data visualization make a difference?...
DP 184: Creating a Culture Where Ideas Come to Life
Trying new things can be scary—but often, the payoff is worth it. Jesse Lane of Pure Charity joins this session to explore ways nonprofits can be more...
DP 183: Does Your Marketing Equal A Big Pile of Tactics?
Do you know the difference between marketing strategy and marketing tactics? Erin Dunkel of RPM Communications joins this week's session to share her...
DP 182: Working from Within to Turn Members into Champions
If your employees aren't ambassadors for your organization, how do you expect others to be? Mia Freis Quinn, vice president of communication Plastic I...
DP 181: Making Marketing Work with a Lean Team
When you're in charge of doing just about everything related to communications and marketing for your organization, it may be easy to feel overwhelmed...
DP 180: Focusing on Relationships in a World of Tech
Love it or hate it, technology has made a big impact on communication and relationships. Mark Mehling joins in this session to share his take on wheth...
DP 179: Turning Important into Urgent
David Rhode didn't set out with the intention of his organization, Pitch In For Baseball, to become known for its disaster relief efforts. However, th...
DP 178: Thriving Through a CEO Transition
When your company undergoes a big change—a CEO transition, for example—there are ways to ease your staff, volunteers and supporters through it smoothl...
DP 177: Turning Staff into Ambassadors for your Brand
Empowering employees to be the best they can be reflects not just in their performance at work, but also in the way they present the work they do to t...
DP 176: Putting Personality into Email Communications
Is it possible to add personality to your emails? Nate Adams certainly thinks so. However, he notes, there are ways to do it effectively and still kee...
DP 175: Combining PR & Social Media to Share your Story Globally
When you're in charge of getting the word out about a global event, what should be your first steps? What tools should you use? Lizanne Pando served a...
DP 174: Turning Focus into Funding
This week, author Dorie Clark joins Driving Participation to talk about personal branding—on an individual level as well as for an organization. How d...
DP 173: Creating a Sustainable Content Strategy
Julia Campbell has two pillars to her content strategy, which she divulges to Beth on this session of Driving Participation. Julia, an author and nonp...
DP 172: How to Liberate Yourself from Limited Thinking
Monica Montgomery wants to help liberate organizations from what she sees as limited thinking, which could be caused by any number of things. She shou...
DP 171: Congratulations on becoming a nonprofit communications director! Now what?
When RoiAnn Phillips became the communications director for HealthConnect One, a newly created position, she had some questions to work out. Namely, w...
DP 170: Very Tiny Changes That Have Very Big Results
Using a donor's first name on a donation receipt. Making the "donate" big and easy to find. These seemingly small changes can make a big difference in...
DP 169: Education, Event and List Builder: Lessons from a Virtual Summit
How do you go about planning a virtual conference? Arianna Rehak brought together speakers and professionals for Surge, an entirely virtual summit spr...
DP 169: Education, Event and List Builder: Lessons from a Virtual Summit
How do you go about planning a virtual conference? Arianna Rehak brought together speakers and professionals for Surge, an entirely virtual summit spr...
DP 168: How Extreme Audience Focus Led to Explosive Event Growth
When you know who is really coming to your events, it can change everything. Not just your message and marketing, but the event itself. After attendin...
DP 167: Leveraging Connectivity
Are you using LinkedIn to its fullest? Mike Kirby, vice president of business partnerships at Within3, joins in to talk about how to use LinkedIn to i...
DP 166: Peer to Peer is More than Technology
The concept of peer-to-peer is nothing new, but it has certainly changed over the years with the advent of technology. Dorene Ocamb, senior director o...
DP 165: What Tools and Tactics Are You Letting Go?
As we head into 2018, Beth wanted to know: What tactics or strategies are you letting go of? She gathered responses from past Driving Participation gu...
DP 164: What Starbucks has Learned about Participation that Nonprofits Should Know
Mike Lenda has experience in both the for profit and nonprofit world through working previously in marketing at Starbucks and now mobilization at Comp...
DP 163: Moving out of the Culture of Poverty
On the outside, Philadelphia's 30th Street Station is just a big train station. But for Sarah Davis, director of development for the city's University...
DP 162: The Intersection of Development and Communications
Some organizations suffer from failure to see things as the donors themselves see it, notes Nick Ellinger on this week's session. Nick, vice president...