The Tech Marketer
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The Tech Marketer
Helping marketers create traction for tech brands
Recent Episodes
10 episodes
Ep 14: How Equity Crowdfunding helps raise capital and brand awareness
Marketing leaders are now finding themselves in the driving seat of capital raising efforts, needing to understand more about the their own businesses...
Ep 12: AB Testing Marketing Strategy with Frans Riemersma of Boardview
Marketing strategy was once a locked into marketing plans and powerpoints at the start of each year. These days are long gone! Marketing strategy is...
How to name your new SaaS app (Part 1) – Name Storming
How great tech companies like Uber and Twitter came up with their names, and how to name-storm your own perfect name.
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Ep 11: Naming your new SaaS app
In episode 11 of the Tech Marketer podcast, I’m joined by digital marketing and branding expert Nicola Cloherty. We discuss the important step of nami...
Ep 10: Marketing News – Pokemon Go, Snapchat Memories and Facebook Live
The latest need-to-know news for digital marketers. This week’s Tech Marketer Podcast is co-hosted by Digital and marketing expert Nicola Cloherty. N...
Ep 9: The future of marketing with Danu Abeysuriya
Danu Abeysuriya is the CEO and founder of Rush Digital, he was also recently named the NZ Hi-Tech Association’s Young Achiever of the Year. Rush Digit...
Ep 8: Faster, better and happier. Surviving the pace of modern marketing.
Studies have shown you can increase your team satisfaction and happiness by 30%. And at the same time you can increase the velocity of the work you de...
Ep 7: Using digital influencers to drive campaigns with Stephanie Charles of StarNow
Stephanie Charles of StarNow shares how they are using digital influencers to drive campaigns with impressive results cost effectively.
Ep 6: Pitch Perfect
Advice on creating memorable introductions for yourself and your tech brand.