The Author Hangout: Book Marketing Tips for Indie & Self-Published Authors

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The Author Hangout: Book Marketing Tips for Indie & Self-Published Authors

The Author Hangout: Book Marketing Tips for Indie & Self-Published Authors

Creator: Shawn Manaher interviews Hugh Howey C.J. Lyons, Tim Grahl, and Nick Cole on Book Marketing, Self-Publishing, Email Marketing & How To Sell More Books

The Author Hangout is a Hangout on Air and podcast dedicated to helping authors navigate the self-publishing world.

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Recent Episodes

100 episodes
Ep 145: “Million Dollar Book Business”

Ep 145: “Million Dollar Book Business”

In this episode, Shawn shows you the entire setup to turn your book into a million dollar book business. No, it won't happen over night, but Shawn lay...

2017-03-15 18:00:40 22:47
Ep 144: “Network Net Worth”

Ep 144: “Network Net Worth”

In this episode, Shawn shares why networking is so important for authors. He also gives you specific tips to help you to start building those connecti...

2017-03-13 18:00:43 13:03
Ep 143: “Learning to Hack Learning”

Ep 143: “Learning to Hack Learning”

In this episode, Shawn explores what it takes to take your author marketing skills to the next level: learning. He explores what holds people, probabl...

2017-03-08 18:00:16 9:49
Ep 142: “Making Of The Perfect Optin”

Ep 142: “Making Of The Perfect Optin”

In this episode, Shawn explores what it takes to make the perfect optin, to get people onto your mailing list. Nearly every guest on The Author Hangou...

2017-03-06 18:00:07 19:59
Ep 141: “Coaching Breeds Author Success”

Ep 141: “Coaching Breeds Author Success”

In this episode, Shawn examines how coaching, even informal coaching, can help you take your author business to the next level. He provides a snapshot...

2017-03-01 18:00:49 12:11
Ep 140: “Gumroad for Authors”

Ep 140: “Gumroad for Authors”

In this episode, we interviewed author Amy Young. She shared her journey to becoming an author, as well as her experience using Gumroad as an author,...

2017-02-27 18:00:57 27:21
Ep 139: “Above The Noise”

Ep 139: “Above The Noise”

In this episode, Shawn explores the formula for helping you to get above the noise of all of the other authors promoting their book. You will also lea...

2017-02-22 18:00:03 18:26
Ep 138: “Goal Setting Check-in”

Ep 138: “Goal Setting Check-in”

In this episode, Shawn looks back at the goal setting episode from the beginning of the year. Have your author goals for 2017 been put on the back bur...

2017-02-20 18:00:24 19:47
Ep 137: “Relying On Others”

Ep 137: “Relying On Others”

In this episode, Shawn explores one of the best AND worst parts of this whole author business and business in general: relying on others. He also show...

2017-02-15 18:00:59 12:58
Ep 136: “Honest Conversations on Book Marketing”

Ep 136: “Honest Conversations on Book Marketing”

In this episode, you get a rare look inside a conversation between our host Shawn Manaher and bestselling author and book marketing coach, Chandler Bo...

2017-02-13 18:00:14 30:54
Ep 135: “Recognition of Hard Work”

Ep 135: “Recognition of Hard Work”

We have another quick episode for you, where Shawn explores one of the struggles that authors face when they are trying to grow their self-publishing...

2017-02-08 18:00:11 8:13
Ep 134: “Improving Kindle Book Rankings”

Ep 134: “Improving Kindle Book Rankings”

In this episode, we interviewed the Kindlepreneur himself, Dave Chesson. He shared great tips for authors to improve their Kindle book ranking, as wel...

2017-02-06 18:00:42 25:28
Ep 133: “Making Money Fast?”

Ep 133: “Making Money Fast?”

Shawn switches things up a little bit and explores an area of this business that consumes the thoughts of many self-published authors: making money fa...

2017-02-01 18:00:26 11:05
Ep 132: “Book Marketing & Book Launches”

Ep 132: “Book Marketing & Book Launches”

In this episode, we were joined by bestselling author and pro book designer, Joel Friedlander. He shared some awesome insights for authors needing to...

2017-01-30 18:00:01 30:08
Ep 131: “Authors Answers: How To Get Book Reviews”

Ep 131: “Authors Answers: How To Get Book Reviews”

In this episode of Author Answers, Shawn Manaher answers an call-in question from an author asking about the best ways to get book reviews. Shawn shar...

2017-01-25 18:00:52 12:51
Ep 130: “Author Answers: Author Street Teams”

Ep 130: “Author Answers: Author Street Teams”

In this episode of Author Answers, Shawn Manaher answers an email from a long-time listener about using street teams for helping you to market your bo...

2017-01-23 18:00:21 16:47
Ep 129: “Author Answers: Using KDP Select or Not”

Ep 129: “Author Answers: Using KDP Select or Not”

In this Author Answers episode, R.J. Adams from Book Marketing Tools answers a question from author Vicky Cashman about whether using KDP Select is ri...

2017-01-18 18:00:36 7:47
Ep 128: “Traffic, Subscribers, and Sales”

Ep 128: “Traffic, Subscribers, and Sales”

In this episode, Shawn expanded on the awesome goal-setting episode from last week, and shared the story of The Author Hangout podcast and how that di...

2017-01-16 18:00:55 38:17
Ep 127: “Book Marketing Tips from Experts (Part 7)”

Ep 127: “Book Marketing Tips from Experts (Part 7)”

In this special episode of The Author Hangout, we have collected the answers from several of our past guests to our question, “If you had to start all...

2017-01-11 18:00:19 16:46
Ep 126: “Media Interviews & Book Marketing”

Ep 126: “Media Interviews & Book Marketing”

In this episode, we interviewed 9-year old self-published author, Emma Sumner (and her dad Sean). They shared some great insights about self-publishin...

2017-01-09 18:00:41 21:13
Ep 125: “Book Marketing Tips from Experts (Part 6)”

Ep 125: “Book Marketing Tips from Experts (Part 6)”

In this special episode of The Author Hangout, we have collected the answers from several of our past guests to our question, “If you had to start all...

2017-01-04 18:00:45 16:06
Ep 124: “Goal Setting for Authors”

Ep 124: “Goal Setting for Authors”

Shawn Manaher, owner of Book Marketing Tools, kicks off 2017 with some great tips on goal setting for authors. You have dreams and goals for your book...

2017-01-02 18:00:48 18:42
Ep 123: “Author Answers: Social Media Engagement”

Ep 123: “Author Answers: Social Media Engagement”

In this episode, Shawn Manaher answers a great question about social media engagement from author Mike Stop Continues, in our popular "Author Answers"...

2016-12-28 18:00:52 15:59
Ep 122: “Speaking, Podcasts & Mailing Lists”

Ep 122: “Speaking, Podcasts & Mailing Lists”

In this episode, we were joined by Michael Neeley. He has a really unique story regarding his book, which leads into some great advice on building you...

2016-12-26 18:00:19 24:47
Ep 121: “Authors Answers: DIY Blog Tours”

Ep 121: “Authors Answers: DIY Blog Tours”

In this episode, we answer another author question. In a twist, we invited past guest, Alana Terry, to answer a question about whether it is better to...

2016-12-21 18:00:07 11:27
Ep 120: “Book Launches & Pay-Per-Click Advertising”

Ep 120: “Book Launches & Pay-Per-Click Advertising”

In this episode, we interviewed bestselling author, Gregory Diehl. He shared insights on how he turned books in two different genres into bestsellers....

2016-12-19 18:00:59 22:39
Ep 119: “Author Answers: Choosing Comparison Titles”

Ep 119: “Author Answers: Choosing Comparison Titles”

In this episode, we took an audience question again. R.J. Adams, from here at Book Marketing Tools, answered the question and gave some great tips on...

2016-12-14 18:00:19 9:08
Ep 118: “Writing as a Career & Audiobooks”

Ep 118: “Writing as a Career & Audiobooks”

In this episode, we interviewed bestselling author Nathan Van Coops. He discussed the mindset you need for how you approach your writing, some great t...

2016-12-12 18:00:11 26:03
Ep 117: “Self-Publishing & Book Launches”

Ep 117: “Self-Publishing & Book Launches”

In this episode, we had Chandler Bolt on the show again. He is a bestselling author and expert book marketer, and he shared some great insights about...

2016-12-07 18:00:25 26:20
Ep 116: “Podcasting for Book Marketing”

Ep 116: “Podcasting for Book Marketing”

In this episode, we interviewed podcasting expert Ben Krueger. He shared great tips for authors on how you can use a podcast to catapult your author c...

2016-12-05 18:00:11 27:22
Ep 115: “Author Answers: Best Marketing Activities”

Ep 115: “Author Answers: Best Marketing Activities”

We are introducing a brand new segment called Author Answers. We're taking questions from authors like you and answering them directly on this podcast...

2016-11-30 18:00:24 15:46
Ep 114: “Book Launches & Video Marketing”

Ep 114: “Book Launches & Video Marketing”

We were joined by bestselling author Mimika Cooney. She shared some great insights about how to make your book launch even more effective, as well as...

2016-11-28 18:00:50 27:49
Ep 113: “Writing Faster, Marketing Smarter”

Ep 113: “Writing Faster, Marketing Smarter”

In this episode, we interviewed bestselling author and prolific writer, Sean Platt. He discussed where he is taking his publishing business, how you c...

2016-11-23 18:00:54 25:39
Ep 112: “Book Marketing Momentum”

Ep 112: “Book Marketing Momentum”

In this episode we were joined by bestselling author Austin Netzley. He shared with us his tips for not only a great book launch, but also how to keep...

2016-11-21 18:00:32 23:31
Ep 111: “Building Book Launch Teams”

Ep 111: “Building Book Launch Teams”

In this episode, we're joined by bestselling author and book marketer, Jesse Tevelow. He shared great insights about some of the struggles he has face...

2016-11-16 18:00:46 24:02
Ep 110: “Book Launches and Distribution”

Ep 110: “Book Launches and Distribution”

In this episode, we were joined by Kevin Tumlinson once-again. He shares his insights on book distribution tactics as well as some great tips for book...

2016-11-14 18:00:29 32:12
Ep 109: “Email Lists & Facebook Live”

Ep 109: “Email Lists & Facebook Live”

In this episode, we were joined again by bestselling author and book marketing coach, Shelley Hitz. She shared great insights into why building an ema...

2016-11-09 18:00:30 24:14
Ep 108: “Facebook Ads for Book Marketing”

Ep 108: “Facebook Ads for Book Marketing”

In this episode, we interviewed bestselling author, Ernie Lindsey. He shared his "overnight success" that was 20 years in the making, how to use Faceb...

2016-11-07 18:00:22 26:38
Ep 107: “NaNoWriMo, Writing, and Marketing”

Ep 107: “NaNoWriMo, Writing, and Marketing”

In this episode, we were joined by author and entrepreneur James Blatch. He talked about how important NaNoWriMo was to his own writing, some writing...

2016-11-02 18:00:38 28:33
Ep 106: “Book Marketing Success & Failure”

Ep 106: “Book Marketing Success & Failure”

In this episode, we were joined by bestselling children's author, A.J. Cosmo. He shared his insights into the things that brought him the success that...

2016-10-31 18:00:11 24:40
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