Breaking Through The B.S. Podcast
Channel Details
Breaking Through The B.S. Podcast
Pauline Longdon and Rae Brent (Best-selling Authors, Marketers, Copywriters and Military Veterans), share their unique perspective, experience and understanding of life. Join them as they deep dive into the areas of business, money and mindset to expose the common BS that holds most people hostage....
Recent Episodes
42 episodes
041 - The “Mountain Into A Molehill” Approach To Problem Solving
When it comes to problem solving… can you make a molehill out of a mountain?
The fact is, problems don’t always need an over the top, complicate...
040 - Marketing Assets
What is a marketing asset? And do you really need one? Well, you actually need more than one… You need as many as you can get.
Like any type of...
039 - Advice To Our Younger Self - Rae
Have you ever wished you could turn back time and give your younger self some advice that would change your life? If you could… what would you “Cher”...
038 - Advice To Our Younger Self - Pauline
Have you ever wished you could go back in time and give your younger self some advice that would change your life?
If you could… what would tha...
037 - User Experience Secrets from Disneyland
Think Disneyland is just for kids?
Here’s what business owners, marketers and copywriters can learn about marketing and user experience from th...
036 - The Lost Art Of Emotional Connection Through The Written Word
It’s easy to make a strong emotional connection with people when you are face to face. But can you make the same kind of connection when you write to...
035 - The Copywriter Battle Royale And Why A Lot Of Copywriters Are Full Of Crap!
A lot of copywriters are full of crap! There we said it!
They run around giving newbies to the industry information and advice that can actuall...
034 - How To Get Out Of A Writer’s Funk
Every now and then we fall apart… and that’s OK. We all fall into a funk from time to time.
But the trick is to not stay there and get out of i...
033 - Mentor: Do You Really Need One And How Do You Pick A Good One
Having a mentor can seriously speed up your success… but only if you choose the right one.
If you choose a bad mentor, they can slow you down....
032 - The BS of Writing
Writing is hard, right? Wrong! Writing can actually be a lot of fun. But to enjoy writing, you need to get past a bit of B.S. … Actually you need to b...
031 - Your Past Doesn't Define You
Your past is an amazing collection of all your experiences and expertise. But your past doesn’t define you… And it should never confine you or undermi...
030 - Leaders Eat Last… But They Don’t Starve!
Leadership trends come and go… and one that shook the civilian world recently was the idea that “Leaders Eat Last.”
It’s a great philosophy, and...
029 - How To Talk About Negativity Without Getting It All Over Yourself
We all know how important it is to have a positive mindset. But what do we do with the negative things that happen to us?
Most people w...
028 - Unshakeable Why - Part 2
It seems the idea of having an “Unshakeable Why” shook some people up. But it also started a conversation about why you need this kind of why.
...
027 - Can You Really Have It All!
We are all told we can have it all. But even if you could have it all… would you want it all at once? And could you even handle it?
There’s a go...
026 - Why You Need This Kind Of Why
We’ve all been told we need to have a “why.” But what happens if your “why” is the wrong one?
Is there really a wrong “why?” If you find yourse...
025 - Law of Diminishing Quality
Ever wonder why you get different results than your mentors? Or why some of the things you're told just don't make any sense.
Well, it's because...
024 - Great Expectations
When it comes to the expectations of other people, conventional wisdom tells us to ignore them. And that is good advice.
But there are some sit...
023 - How To Explain The Unexplainable
What do you do with the things you can’t explain? Do you ignore them and hope they go away? Do you dismiss them as being too ridiculous to ever think...
022 - When Rules Go Wrong!
Rules are important. They help to keep us out of trouble. But every now and then, we’ll trip over an outdated rule that makes us get into trouble.
021 - You Gotta Keep Them Separated
We all play different roles in our lives but how do you know if you are playing the right role at the right time?
When we try to be the same thi...
020 - Resource Yourself Up!
When you need the best advice in life, do you resource yourself up or down. Does it really even matter? Well, knowing who to ask and who is the best r...
019 - Simplify, Not Dumb It Down!
This one piece of advice has been handed down from copywriter to copywriter. But somewhere, someone got it wrong.
And this misheard lyric (or C...
018 - Fake It ‘Til You Make It!
If you’ve ever done any personal development course or workshop, you have probably been told the worst piece of advice ever… “Fake it until you make i...
017 - The Great SUP Stuff Up and The Painful Lessons Learned
Every day of our life, we learn new useful skills. But the problem is, we don’t often think to use these skills in our day to day life.
Recentl...
016 - Secret Military Strategy Saving Private Business
This simple strategy is used by military forces to boost the success of mission critical campaigns.
And the good news is, it can be used in bus...
015 - How to Have Strong Boundaries… But Not Too Strong!
We hear people talk a lot about having strong boundaries. But can boundaries ever be too strong? And have you ever thought about who set your boundari...
014 - 2018: The Year That Could’ve, Should’ve… Wasn’t
Woo Woo Warning: This episode contains Metaphysical themes, and mild mind-altering processes. Listener discretion is advised.
It’s the end of 20...
013 - What Are You Really Selling?
Do you know what you’re really selling? If you think it’s a product or service, you might want to think again!
And if you think you don’...
012 - Marketing 121
This week’s episode is on marketing.
When it comes to marketing, most people know the importance of having an ideal client or an avatar (not th...
011 - The Enemy Within
Halt! Who goes there? Friend… or foe?
Deep within us all, we have the potential to be our own worst enemy. But wouldn’t it be nicer if y...
010 - Be Your Best Self Not A Half Assed Version Of Someone Else
You’ve probably heard the saying “opinions are like A-holes… everyone has one” … so here’s an interesting question for you. If you live your life acco...
009 - Stop Trying to Manage Time and Optimize it Instead
They say we all have the same 24 hours in a day. So, why is it that some people can do way more than other people. Well Pauline and Rae did and here’s...
008 - Winning Hearts and Minds
Have you ever wondered how the military goes into hostile regions and don’t get killed by the locals? Well, they use reliable strategy and you can use...
007 - Excuses - Good At Making Money or Excuses… But Not Both!
Woo Woo Warning: This episode contains Metaphysical themes, and mild mind altering processes. Listener discretion is advised.
Do you use excuses...
006 - Glitter Ball Theory of Life
Can you really be good at more than one thing? Can you be known as being good at more than one thing?
Most of us are squashed into boxes and pig...
005 - The Woman Behind The Mask - Pauline Longdon - Pt 2
So, it turns out Pauline Longdon is quite an interesting person. If you listened to part 1, you heard about her early life, military career and her jo...
004 - The Woman Behind The Mask - Pauline Longdon - Pt 1
Who is Pauline Longdon and why would you even care? Well, this inspiring woman has had to reinvent herself after life and depression chewed her up and...
002 - Leadership
How can you tell the difference between a faux leader and a true leader?
Well, stick around… because after this episode… it’ll be very o...
003 - Fears
Woo Woo Warning: This show contains metaphysical themes and mild inspirational language. It may even contain traces of mind altering processes. Listen...